‘Disfrutar Mejor’ (Enjoy it more) is the new social media campaign from El Almendro that invites us to enjoy the experience of indulgent, responsible snacking, offered by its range of almond and fruit bars. The brand continues to lead the nut category thanks to its wide range of formats and flavours.
El Almendro is promoting growth in its range of bars through the “Enjoy it more” campaign and the creation of the “Disfrutrainer” movement.
Taking ownership of a unique concept, the campaign is aimed at those who like to enjoy themselves and turn routine consumption into moments of pleasure, self-care and care for the environment. To “enjoy it more” is to be aware that delicious and good products – just like the El Almendro range of bars – make us feel good.
With this innovative campaign, El Almendro supports its range of bars, engaging in a unique conversation with the consumer through collaborations with influencers, sampling actions and a campaign on the Spotify platform.
Five years after their launch, El Almendro has managed to position itself as the leader in the nut category thanks to its almond bars, which combine indulgence and health in a single bite.
The range of bars is completed by eight flavours: salted almond; almond and white chocolate with red berries; almond and dark chocolate; almond and milk chocolate; almond and protein with 70% chocolate; almond and fruit; and two fruit references (Fruit & Almond): dates with almonds and blueberries; and dates with almonds and red berries.